Taro King is set in a local supermarket in South Auckland, prized as being the supermarket with the highest turnover in taro sales. In 2002, the Fijian coup, led by George Speight, and the ban on all trading between Fiji and New Zealand had a major effect on the flow of taro coming into the port of Auckland. To the locals of Otara this sudden shortage of taro was harsh; however none felt the severity of the situation more so than the employees at Taro King supermarket, whose livelihood was unexpectedly put at risk.
Hopes, dreams and low-price taros can all be found in aisle four at The Taro King.